Campaigns for non-standard segments

Campaign planning entails a thorough process that begins with setting specific goals and clearly defining the target audience. It continues by selecting appropriate channels and formats based on campaign objectives, budget and media strategy.

Nowadays, planning brand campaigns must reflect changes in media consumption – traditional television is experiencing a decline in viewership, while online platforms are occupying an increasingly large part of the media space. This trend requires a flexible approach in order to reach a wide range of users and effectively increase brand awareness. It thus includes various channels from programmatic ads to formats such as YouTube or audio ads.

For brand campaigns, we have tools to predict the reach. Thanks to them, we can estimate what percentage of the target audience will be reached by a campaign with a given budget, or recommend the optimal investment for the desired results. Based on these predictions and our experience, we will provide clients with a so-called frequency curve. It shows how many times a target group will be exposed to ad formats at a certain level of investment. This approach optimizes reach, which is crucial for increasing brand awareness.

The success of brand campaigns is measurable. We focus on providing detailed analytics and feedback to understand the true impact of your campaign. The evaluation includes several key metrics:

• Reach: We track how many unique users were reached by your campaign. This will help you understand how your brand resonates across your target market. 
• Frequency: We measure how often your ad reaches a single user to ensure an optimal balance between visibility and user overload. 
• Engagement: We analyze how users reacted to your ads – clicks, interactions with videos, time spent on the page, etc. 
• Brand Lift (increase in brand awareness): We carry out research and use tools like Market Share to find out how the perception of your brand has changed among the target audience after the campaign. 
• Conversion Attribution: We track how a brand campaign contributes to conversions on your website or other destinations, even in cases where the ad was not the last point of contact before the conversion. 

For a successful product campaign, it is crucial to set the main goal of the campaign, clearly define expectations, strategy and precisely determine the target group. At the same time, you must provide a product feed with detailed information about products and open data for creatives. These materials will allow you to create customizable banners with which you can effectively reach a specific audience.

Thanks to flexible options, we can set display rules according to the number of products, seasonal offers, specific categories or brands, discount items or dynamic filters. The campaign can thus also include repeated outreach using product remarketing, which maximizes the chance of achieving the set goal.

With us, you won’t find any restrictions – we offer maximum flexibility in targeting and customizing campaigns to exactly suit your needs and requirements. Our services can be used in any industry. Whether it is a traditional or a specific sector, we can effectively promote products and services in areas such as banking, FMCG, e-commerce, vaporizers, gaming rooms or cryptocurrencies.

We tailor each campaign to a specific business sector and specific client requirements. We implement campaigns in different regions of the world, which ensures reaching your audience regardless of geolocation.

Yes, we can also target B2B segments in our campaigns. For this purpose, we use audiences from verified data providers or our own audiences, if available. This means that the ZirconAds platform provides effective tools to successfully reach B2B audiences.

We offer both options – you can choose either a complex service or separate access to the platform. With a complex service through the ZirconAds platform, you get much more than just access. Our experts will take care of comprehensive campaign setup and optimization, leveraging years of know-how to help you reach your marketing goals faster. This way you can be sure that your budget will be used as efficiently as possible and that your campaigns will achieve the desired results.

Yes, we can implement the YouTube Brand Lift Study. To activate, you need to meet several conditions, including a minimum budget (the amount depends on the market and campaign type). The campaign must achieve a sufficient reach (several thousand users) for the results to be accurate.

The most suitable formats for this study are TrueView for Reach or TrueView In-stream. They focus on building brand awareness.

For a more comprehensive perspective, we recommend our Market Share tool. Through targeted banners, it will provide you with detailed information about your brand and its position against the competition.

Yes, it is possible to verify which sites are potentially available in a given area when targeting a specific user audience, geographic area, device type, or ad formats (e.g. display, audio, video).

Yes. If your goal is to increase brand awareness and at the same time find out how your brand is perceived by the customer, we recommend combining a brand campaign with the Market Share tool. This will help you better understand the needs and expectations of customers, leading to increased success in the market.

You can also enrich the campaign with a unique ad design in the Social2Display format, which allows you to transfer the most successful posts from social media directly to campaigns. This will attract the attention of new users.

Campaigns targeting non-standard segments are practically no different from regular campaigns. They may contain campaigns to strengthen brand awareness (brand campaigns), campaigns to increase traffic (traffic campaigns), as well as product banners. They are not limited in terms of targeting – you can use targeting based on interests, demographics or remarketing.

The advantage of these campaigns is the ability to promote products and services that are often limited on advertising platforms, such as gaming services, vaporizers or cryptocurrencies. Thanks to innovative approaches, these campaigns achieve better results than the competition. Their efficiency is supported by precise targeting of the relevant audience and visually engaging, interactive elements (for example game-based banners, Social2Display formats, video creatives, etc.).

For effective campaign automation and visualization, we offer the Reportingo tool. It allows you to easily monitor campaign performance through clear graphs and statistics in real time.

Every report we create is customized to meet your specific requirements. With our Reportingo reporting system, you have instant access to up-to-date data from your campaigns, without waiting or downtime. All information is securely stored.